Tuesday, October 6, 2015

Social Media a Strategy to Engage with your Audience



Social Media a Strategy to Engage with your Audience




This week I learned more than how important is for companies to be present in Social Media, I learned that there are many tools that help you build and manage a brand, that it is a way to communicate with your audience, to be heard and also learn about what people want. Social Media marketing is not just about advertising is about engaging with the community, and these are my main 3 take aways 

First of all, is really important to have a clear marketing strategy. A marketing strategy should have a clear target audience, clear measurable goals, brand personality and a brand story. Explained more in detail by Neil Patel and Ritika Puri on their paper The beginners guide to online marketing chapters 1 to 3. 


Then you have to identify the best social media platforms to reach your target audience, Specially for a small company it can be difficult to invest a large amount of resources to be active in a bunch of different platforms, therefore is important to select a few that can be maintained properly and constantly, Anna Fox, a blogger for getting things done and productivity, says It isn't Quantity is Quality, as she explain with more detail on this topic, a single well maintained profile is better than half a dozen mediocre ones. The trick is to find what social networks can provide the most benefits for your company. Then focus on crafting a well made, well maintained, active community through each one. Finding which networks will work best for you is really just a matter of taking a look at each one and integrating it into your campaign.






Finally, User-Generated content (UGC) is the holy grail of social media, it is all the information that users are posting, not necessarily to you or about your brand, but they are in fact telling what they want. Be able to catch useful information among the ocean of ideas generated by users is difficult but there are  Tools to Monitor Social Media Conversations. The other highly valuable aspect if UGC is to make users talk about your brand, it is like word of mouth but with a much greater impact.

Norondungo


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