Right now my husband and I are taking some days off in Italy, what we love about traveling other than enjoying the touristic sightseeing is to enjoy the local food, people and culture, but it is hard to plan a trip avoiding "touristic places" if you don't know any locals, specially when the local restaurants do not have best SEO (Search Engine Optimization) practices for their websites.
Learning about SEO helps not only to make sure people can find you but equally important is to learn to find what you are looking for.
So two things that I have learned while traveling and learning about SEO tips and tricks on my online Internet Marketing class.
- Is all about what the website has, so if the website is made for locals most likely it will be all in Italian, so I started to make my search using Italian words.
- Be very specific, on specific dishes I was looking for, even ingredients I would like to have.
When I started my research I started looking for: "best restaurants in Florence" , my results:
Most of those links contain a bunch of places located on the most touristic areas (nothing I could not find by walking the most touristic places)
But then I start researching for some of the local specialties, then translating to italian and finally my search in Google read: "lampredotto ristorante firenze" and my finding list was:
This was already giving me the feeling of local findings, we picked one of this places, we were the only non-locals and had the most amazing tripe and lingue paninis ever!
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