Ad Blocking Greatest Benefit is Not to Block but to Improve Ads

I'm the kind of user that is constantly annoyed with all the garbage that the internet has all over, I feel like trying to watch a movie that is being played on one of the screens of NY Times Square. I bet that it doesn't matter how cool those ads are, it all would feel like garbage. So as users we have two options, either focus and be ad blinded or get a filter that will allow us to block most of the other screens from our view.

First option is actually called Banner blindness, according to Wikipedia "Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise." There is a Study made by Infolinks that shows that 86% of consumers suffer from banner blindness.

Second option is called Ad Blocker, there are dozens of free software that will allow you to block a good amount of ads while you surf the internet. Here a list of 15 Best Free Ad Blocker Software. According to Mashable.com The number of people who use ad-blocking software worldwide has ballooned by 41% to nearly 200 million in the past year, based on report released by Adobe and PageFair.

Does this mean that Digital marketing is being affected by these two facts? The answer is, absolutely. Does this mean it will kill the digital marketing industry? the answer is, it might actually make it better.

Farhad Manjoo recently put it in the New York Times: “ Ad blockers could end up saving the ad industry from its worst excesses. If blocking becomes widespread, the ad industry will be pushed to produce ads that are simpler, less invasive and far more transparent about the way they’re handling our data — or risk getting blocked forever if they fail.”

So as more users send the message "take your garbage away from my visual way" more companies are going to be force to develop more conscious advertisement to avoid keep losing peoples attention or be blocked completely.  

I will make sure I send the message and I will install my Ad blocker.