Email Marketing Is More Important Than Ever!

According to a professional  Email Statistics Report 2014-2018  by The Radicati Group, In 2015 the average number of consumer emails sent and received per user per day is more than 87, in addition more than 108 business emails per user per day and it is expected to remain at this high levels over the next years.

With so many emails users are looking for tools that help them sort their emails to make sure they are not lost between advertisement and emails they don't really care about and important emails, and be able to find things when they need to do so. A good example is Google Inbox that will help you to sort your emails between Promos, Updates, Finance, and different categories you can create, or simply the different filters and categories that email service providers, like the Gmail, have created so the users have a better email management experience. 

Email is a very powerful communication tool and will continue to be like this for many years, but it will only work if companies and marketers learn and adapt email marketing to users' needs and evolving users' behavior. What does this mean for all who try to communicate through email with customers or potential customers? It means users need us to pay more attention to email marketing and send smarter and more efficient emails. 

There are many different "5 tips for most efficient emails" lists and different strategies on how to better approach  email marketing, but I find the following 5 the most relevant things to keep in mind. 

1. Be mobile ready.

2. Remember that less is more.

3. Let consumers set their pace.

4. Personalize and add value.

5. Measure, measure, measure

Now, if you want to get more details here are some articles with more detailed email marketing strategies I also found very useful

Think Email is dying? Get Real, You Just Need a Better Strategy

Email Marketing Strategy

Email Marketing for Dummies